Art Direction: Nagore Vidan, Charlotte Thiébaud  Producer: Kim English  Photographer: Liam Furneaux + assistant  Models: Annabel Lake, Oisin Ruben, Samuel Recko This collection was produced on the island of Madeira in March 2024. The Hiking FW24 campaign was shot over three days, featuring sporty talent in breathtaking locations from day to night. The campaign imagery was then used across a range of communication channels. As a commercial campaign, Hiking was designed to reach a broader audience. The creative direction focused on a more diverse consumer base, with a strong emphasis on social media content, particularly Instagram Stories and BeReal.